Monday, March 1, 2010
Sunday, February 28, 2010
The Spades
The New York Magazine profiles Kate and Jack Spade.
Highlights from the article:
“Someone once told me that if you ask a woman What is the favorite thing in your closet?, she’ll pull out her newest dress,” says Jenna Lyons. “If you ask a man, he’ll pull out some tattered old thing he’s had forever. That’s the big difference. And that’s what Andy gets.” Essentially, he understands that men are happy to have their shoes resoled again and again, and that they’d like to buy shoes that deserve it."
Highlights from the article:
“Someone once told me that if you ask a woman What is the favorite thing in your closet?, she’ll pull out her newest dress,” says Jenna Lyons. “If you ask a man, he’ll pull out some tattered old thing he’s had forever. That’s the big difference. And that’s what Andy gets.” Essentially, he understands that men are happy to have their shoes resoled again and again, and that they’d like to buy shoes that deserve it."
- Andy Spade’s explanation, the key, he says, to his marketing success?
“The bigger you get, the smaller you act.” By which he means: The more personal a brand, the more stuff it can sell.
A big thanks to the blog All Plaid Out for highlighting the profile.
Currently spending way too much time on Svpply at the moment.
"Svpply is a retail bookmarking and recommendation service. Filtered through the collective wishlists of our members, Svpply features the full spectrum of retail products, from the exclusive to the wholesale."
"Svpply is a retail bookmarking and recommendation service. Filtered through the collective wishlists of our members, Svpply features the full spectrum of retail products, from the exclusive to the wholesale."
Saturday, February 27, 2010
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